About Us
What Is The Meaning Behind The Brand?
We are committed to producing apparel that captures a profound message. That's why a substantial part of our collection highlights impactful quotes as their central theme. When you wear our clothing, we encourage you to embrace the quote as your driving force and pursue personal growth.
Who Is Behind The Brand?
Let me introduce myself - Justin Smit, a 21-year-old who recently completed my studies to become an Exercise Specialist. However, my thirst for knowledge in nutrition and psychology remains unquenched. I've been hitting the gym for the past 5 years, whether it's the school's gym or public gyms. After spending 5 years at various gyms, I found myself growing tired of the mundane gym apparel that seems to be everywhere. It feels like something is missing. I strongly believe that clothing should have purpose, especially in the gym setting. I also believe it's important to have a variety of options when it comes to how our gym attire looks, rather than just sticking to the basic colors.
What Is Our Vision?
We want to create clothing that inspires people to become better. We aim to provide people with cool designs that they can choose from while having a powerful quote as the main focal point. We would like to provide people with more freedom and options when it comes to customizing their clothing. We believe in expanding beyond the traditional base color and allowing individuals to choose their own unique look. In the future, we also want to expand our product range to offer a wider variety of clothing types and designs that people will love. Our primary product category will always be centered around powerful quotes, but we would like to expand to include other categories focusing on cool designs that people would enjoy seeing on their clothing. Ultimately, our aim is to go beyond just being a gym clothing brand and provide a wider range of offerings including various apparel options, customized training plans, nutrition plans, and even a dedicated fitness app. That is why we are Fit Focal, we want to focus on your fitness and also the fit that you wear.